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British Airways i360 is a 162-meter (531 ft) observation tower on the seafront of Brighton, East Sussex, England. The tower opened on 4 August 2016. From the fully enclosed viewing pod, visitors experience 360-degree views across Brighton, the South Downs, the English Channel and on the clearest days it is possible to see Beachy Head 17 miles (27 km) to the east and the Isle of Wight 49 miles (79 km) to the west.
The attraction cost £46 million, with £36 million being funded by a Public Works Loan Board (PWLB) loan through Brighton and Hove city council. Formerly known as the "Brighton i360", the project aims to attract 739,000 paying customers every year. The owner of the site, the West Pier Trust, hoped in 2014 that a successful i360 would lead to the rebuilding of the historic West Pier.